How 2 Copywriters Convinced Strangers to Take Drugs and Try Building Ikea Furniture
Creativity
Earlier this week, an updated take on a famous anti-drug PSA posed the classic question: "This is your brain. This is your brain on drugs. Any questions?" Nope. But what about [...]
Ikea Just Made One of Its Loveliest Ads Yet About the Beauty of Everyday Life
Creativity
Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London.
Ikea Just Made a Beautiful, Chainless, Modular, Eco-Friendly Bike. But It Will Cost You
Creativity
Ikea's image is built on being approachable, well-designed and unbearably twee, all of which certainly apply to the chainless bicycle it is now producing. The Swedish home-goods brand made a bike [...]
Ikea Creates a Photo App That Lets You Take Only One Picture Ever
Creativity
Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.
Assemble Your Own Artistic Masterpiece With Ikea’s New Adult Coloring Book
Creativity
If you like assembling Ikea furniture, you'll love coloring in Ikea coloring books. Ikea just released an adult coloring book sure to appeal to the fast-growing segment of adults who [...]