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IHOP Has a New Logo for the Emoticon Era

Brand Marketing

By David Griner

Despite being nearly 60 years old, IHOP has repeatedly proven itself well adapted to the social media age. And now the chain has a new logo to reflect its Twitter-savvy [...]

Performance Marketing

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

By Garett Sloane

Brand Marketing

White Castle Is NYC’s Cleanest Food Chain

Performance Marketing

General Electric’s First Snapchat Is One Small Step for Brand Kind

By Garett Sloane

Creativity

Humane Society won’t eat breakfast at IHOP

By Adweek Blogs