IHOP Livestreamed Some Pancakes on a Beach and It’s the Brand’s Top Social Video Ever

Summer's here, and that means it's time for tropical vacations, and, courtesy of IHOP, tropical pancakes and quirky Facebook Live videos to promote them.

An Inside Look at IHOP’s Social Media War Room on National Pancake Day

Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day, and IHOP made sure everyone on social media knew all about it, setting up a social war room in MRM//McCann's New York headquarters for the day.

IHOP’s New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to a good cause. This year, proceeds will go to Children's Miracle Network Hospitals, and the brand's goal is to raise $3.5 million. 

IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants.

DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.

IHOP Tries to Make a Joke About Women’s Breasts, Fails Miserably

Brands are generally getting less error prone on Twitter, as evidenced by the longer period of time between epic fails. But IHOP on Sunday obliged with a doozy—a tweet about pancakes that doubled as an insult to flat-chested women.

Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

As emojis grow in popularity with consumers, marketers are catching up on the trend.

IHOP Has a New Logo for the Emoticon Era

Despite being nearly 60 years old, IHOP has repeatedly proven itself well adapted to the social media age. And now the chain has a new logo to reflect its Twitter-savvy persona.

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do.So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?

White Castle Is NYC’s Cleanest Food Chain

When it comes to choosing fast food, cleanliness is a major factor.