WWTT? IHOP Calls Burgers ‘Pancakes’ and Creates Bancake List
Performance Marketing
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off [...]
IHOP’s New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name
Performance Marketing
IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to [...]
IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them
Performance Marketing
IHOP today announced a Snapchat campaign that targets patrons inside its restaurants.
DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’
Brand Marketing
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
IHOP Tries to Make a Joke About Women’s Breasts, Fails Miserably
Creativity
Brands are generally getting less error prone on Twitter, as evidenced by the longer period of time between epic fails. But IHOP on Sunday obliged with a doozy—a tweet about [...]
Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics
Brand Marketing
As emojis grow in popularity with consumers, marketers are catching up on the trend.