How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars
Performance Marketing
What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising.
Clear Channel Rebrands Itself as iHeartMedia
Brand Marketing
Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times.
Rhapsody Acquires Two Music Tech Companies
Performance Marketing
Rhapsody has purchased two music tech companies today: Schematic Labs, the makers of SoundTracking, and music discovery startup Ex.fm
Trulia’s First National Campaign Focuses on Mobile-Minded Women
Brand Marketing
Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.
Horizon Inks $100 Million Deal With Clear Channel
Brand Marketing
Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no.