iHeartRadio

How iHeartMedia Is Looking Beyond Radio for Growth

On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio.

iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs.

Facetime: Media Mixers Across America

This week iHeartMedia celebrated with Bono and The Edge, Tracee Ellis Ross hosted BET Black Girls Rock, Gail Simmons celebrated chefs in New York, plus more. 

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images

With Vinyl’s Resurgence, Here’s How Brands Are Capitalizing on Music’s Most Analog Medium

The resurgence of vinyl has everybody talking, and listening.

Here Are 6 New Snapchat Stats That Show Why Marketers Want Inside That Walled Garden

It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers from October to give our readers a good view into the hottest social network in marketing:

How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days

The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop music, including Kanye West, Demi Lovato, Kenny Chesney and The Weeknd, among many others. 

Google’s Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious marketing muscle behind online music.

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels have been deleted. But the reasons for those moves are a little unclear. 

Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.