How iHeartMedia Is Looking Beyond Radio for Growth
Brand Marketing
On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio.
Here Are 6 New Snapchat Stats That Show Why Marketers Want Inside That Walled Garden
Performance Marketing
It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers [...]
How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days
Performance Marketing
The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop [...]
Google’s Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands
Performance Marketing
The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious [...]
Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio
Performance Marketing
Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels [...]
Brands Start Hosting Real-Time Video Chats on Facebook
Performance Marketing
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.