On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio.
If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs.
This week iHeartMedia celebrated with Bono and The Edge, Tracee Ellis Ross hosted BET Black Girls Rock, Gail Simmons celebrated chefs in New York, plus more.
Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images
It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers from October to give our readers a good view into the hottest social network in marketing:
The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop music, including Kanye West, Demi Lovato, Kenny Chesney and The Weeknd, among many others.
The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious marketing muscle behind online music.
Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels have been deleted. But the reasons for those moves are a little unclear.
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.