Networks Pour Cash Into Summer Programming
The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns [...]
How Portlandia’s Social Effort Pounced on Lame Super Bowl Game
Performance Marketing
Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history.
How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos
Creativity
IFC just released the key art for Season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she [...]
5 New Cable Series We Can’t Wait For
It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was [...]
Strange Ads Promote an Author Who Isn’t Real and a Book That Doesn’t Exist
Creativity
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the [...]
AMCX Says Its Own VOD Strategy Is ‘Heretical,’ but That’s Cool
AMC Networks delivered lower-than-expected earnings on Thursday, announcing that it wouldn't be discussing the Chellomedia purchase in much detail on the call (the company agreed to buy the international TV [...]