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As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention

Performance Marketing

By Michelle Castillo

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six [...]

Brand Marketing

Apple, Amazon and Google Go After Business Customers

By Jason Campbell

Performance Marketing

Marketers Pick Apart Google’s Twitch Purchase

By Christopher Heine

Performance Marketing

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

By Lauren Johnson

Performance Marketing

Adobe-SAP Deal Brings Ads and CRM Together

By Christopher Heine