IDC

As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six of the site's 10 most viewed channels revolve around gaming content, and more than 20 of the top 100 YouTube channels with the most subscribers are video game themed.

Apple, Amazon and Google Go After Business Customers

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector.

Marketers Pick Apart Google’s Twitch Purchase

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet.

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat.

Adobe-SAP Deal Brings Ads and CRM Together

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients.