Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar.
ID: Investigation Discovery
CBS Corp. is on the verge of acquiring an asset that will round out its television portfolio—the hitherto elusive fully distributed ad-supported cable network.
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in a bid to impress said execs into turning their pockets inside out.
Like most TV ad sales execs, Sharon O’Sullivan has a sheet of bragging points for her clients, which she whips out during price negotiations to illustrate how well her network, Investigation Discovery (ID), is performing.
It was a good fourth quarter for Discovery Communications. The cable network company saw revenues increase 12 percent to $4.2 billion, propelled by a 13 percent uptick in domestic ad revenue (17 percent, if you exclude figures from the defunct Discovery Health) and 7 percent more in affiliate fees.