iCrossing

Cap’n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night

Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, watching TV and doing other millennial-male stuff. 

iCrossing’s Chief Content Officer Says There Are Too Many Branded Content Players

Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with proven branding tactics to

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S and 6S Plus. 

After a Much-Debated Sponsorship Last Year, McDonald’s Is Coming Back to SXSW

McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas.

Why TD Bank Is ‘Rolling’ Across the East Coast Giving Home Renovation Tips

The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank. The brand has teamed up with iCrossing and Hearst for "TD Rolling Renovation," a campaign that includes digital, traditional and experiential marketing to promote its home equity loans and lines of credit.

iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac

Daily Burn Is Targeting Fitness Beginners With TV Ads and Ephemeral Workout Sessions

As fitness and wellness becomes a bigger part of everyday consumers' lives, workout and nutrition brand Daily Burn is shaking up its advertising with a new message.

Jonathan Adams Is Maxus’ New N.A. Digital Chief

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region.

Belk Taps iCrossing for Digital Business

National retailer Belk has named iCrossing in Chicago as its lead digital agency.  The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand awareness among new audiences. iCrossing will manage digital media, search engine marketing and paid social for Belk.