Cap’n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night
Brand Marketing
Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games, [...]
Why TD Bank Is ‘Rolling’ Across the East Coast Giving Home Renovation Tips
Performance Marketing
The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank. The brand has teamed up with iCrossing and Hearst for "TD [...]
iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’
Brand Marketing
Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac
Daily Burn Is Targeting Fitness Beginners With TV Ads and Ephemeral Workout Sessions
Performance Marketing
As fitness and wellness becomes a bigger part of everyday consumers' lives, workout and nutrition brand Daily Burn is shaking up its advertising with a new message.
Jonathan Adams Is Maxus’ New N.A. Digital Chief
Brand Marketing
In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region.
Belk Taps iCrossing for Digital Business
Brand Marketing
National retailer Belk has named iCrossing in Chicago as its lead digital agency. The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand [...]