IBM Acquires Interactive Agency in Latest Move to Boost Its Digital Marketing Prowess
Brand Marketing
In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close [...]
IBM Studio’s Modular Office Helps Design Teams Focus on Innovation
Brand Marketing
The fourth floor of IBM’s Watson HQ in New York’s Astor Place is home to IBM’s design hub. More than 200 staffers make up design teams for IBM’s products and digital services [...]
How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media
Performance Marketing
IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all.
American Greetings’ Mother’s Day Video Takes Top Prize at Effie Awards
Brand Marketing
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
IMM Uses a Data-Driven Approach to Hone Its Creative for Clients
Brand Marketing
Specs Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard What Full-service digital agency Where Boulder, Colo.
Why IBM’s Retail Clients Just Got More Interested in Facebook Ads
Performance Marketing
Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers [...]