Marketers’ New Year’s Resolution: ‘I Will Give Customers More T-R-A’
Performance Marketing
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramount for customer-centric enterprises: TLC (tender loving care) [...]
5 Themes Millennials Should Keep in Mind as They Begin Their Careers
Brand Marketing
I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles [...]
Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary
Performance Marketing
The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of [...]
As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer
Brand Marketing
IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at [...]
IBM’s Watson Made This Trailer for a Horror Movie, a First for an AI
Creativity
Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists [...]
How Innovation and Integration Continue to Shape the Future of Marketing
Brand Marketing
Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury [...]