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Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era

When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business saw its own turbulent times, with no less than five top executives at major agencies being fired or resigning abruptly amid scandals.

XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM

Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles my journey toward starting PopSugar.

Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies.Their chief mission is to promote public understanding of AI while developing standards and best practices for researchers to abide by.

As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer

IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. 3. 

IBM’s Watson Made This Trailer for a Horror Movie, a First for an AI

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence.Twentieth Century Fox asked the scientists at IBM to use the computing power of Watson, one of the most advanced AIs in the world, to create a trailer for its new horror movie about a terrifying AI named Morgan.

How Innovation and Integration Continue to Shape the Future of Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than

Why Virtual Reality Could Inspire More Impactful and Emotional Employee Evangelism

Greenlight VR last week said 71 percent of the 1,300 adults it surveyed felt that virtual reality makes brands seem "forward-thinking and modern." And a wide array of marketers—from

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers’ Questions

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial intelligence—but not to discuss humanity's deepest issue