IBM Watson

5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, […]

As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer

IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. 3. 

Condé Nast Has Started Using IBM’s Watson to Find Influencers for Brands

Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands.

IBM’s Watson Made This Trailer for a Horror Movie, a First for an AI

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence.Twentieth Century Fox asked the scientists at IBM to use the computing power of Watson, one of the most advanced AIs in the world, to create a trailer for its new horror movie about a terrifying AI named Morgan.

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers’ Questions

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial intelligence—but not to discuss humanity's deepest issue

Havas Teams Up With IBM’s Watson to Help Brands Leverage Artificial Intelligence Data

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson Ecosystem partner), but the relationship is continuing to evolve, with a new practice designed to help brands tap into artificial intelligence data and use it more effectively.

IBM’s Watson Helped Fashion House Marchesa Design a ‘Cognitive Dress’ for the Met Gala

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create an interactive dress, which will debut tonight on the Met's red carpet alongside fashion luminaries and celebrities including co-chairs Anna Wintour, Taylor Swift and Idris Elba.

In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence

IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.

Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM’s Oscars Ads

Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the evil First Order (for now)?

Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.