The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, […]
IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. 3.
Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands.
Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists at IBM to use the computing power of Watson, one of the most advanced AIs in the world, to create a trailer for its new horror movie about a terrifying AI named Morgan.
We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial intelligence—but not to discuss humanity's deepest issue
Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson Ecosystem partner), but the relationship is continuing to evolve, with a new practice designed to help brands tap into artificial intelligence data and use it more effectively.
IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create an interactive dress, which will debut tonight on the Met's red carpet alongside fashion luminaries and celebrities including co-chairs Anna Wintour, Taylor Swift and Idris Elba.
IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.
Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the evil First Order (for now)?
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.