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IBM’s Watson: World’s First Artificial Marketer

Performance Marketing

Watson is being infused into all of IBM's marketing, commerce and supply chain products. The company Apple once smashed as the place that turns humans into machines is now in [...]


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IBM’s Watson Made This Trailer for a Horror Movie, a First for an AI

Creativity

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists [...]

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IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers’ Questions

Performance Marketing

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial [...]

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Havas Teams Up With IBM’s Watson to Help Brands Leverage Artificial Intelligence Data

Brand Marketing

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson [...]

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IBM’s Watson Helped Fashion House Marchesa Design a ‘Cognitive Dress’ for the Met Gala

Brand Marketing

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create [...]

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In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence

Brand Marketing

IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.