Ibis

Adweek’s Top 10 Commercials of the Week


Bunnies Snuggle on a Hotel Bed in the Year’s Most Shamelessly Adorable Commercial

Cats get most of the Internet love, but bunnies can put on quite a show of devastating cuteness as well—as displayed in this new spot from BETC London for Ibis Hotels. The ad was filmed over two days in the Ibis London Blackfriars hotel, with 30 bunnies allowed to roam free in a top-floor hotel room. Supposedly the group snuggle on the bed was unprovoked. (Perhaps they cranked the A/C.) "We really wanted to highlight the ultimate comfort of the Sweet Bed by Ibis," says Neil Dawson, executive creative director, BETC London. "Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the Sweet Bed by Ibis than for the bunnies to seek out and sleep there on their own." Ornette Spenceley of Independent Films directed the spot. The music is a contemporary remake of "Hushabye Mountain" by Richard Hawley from the movie Chitty Chitty Bang Bang. Full credits below.

Hotel Chain Has Robots Painting the Sleep Patterns of Its Guests

Let's make sleeping in hotels in strange cities far from home even creepier than it already is! The Ibis hotel chain will treat 40 of its guests in London, Paris and Berlin to sensor-equipped beds that relay nocturnal sounds, temperatures and movements to a robot equipped with paintbrushes that will, for some reason, transform the data into acrylic paintings.