The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
Why Brands Need to Skip the Ads and Start Telling Stories
Brand Marketing
You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that [...]
New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load
Performance Marketing
A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers [...]
7 Ways Publishers Can Battle Ad Blockers
Performance Marketing
The Interactive Advertising Bureau has been particularly vocal about the ongoing battle for publishers and advertisers with ad blockers, which it estimates costs the industry $781 million a year out [...]
Want to Block Ads? Wired Will Start Charging You for It
Performance Marketing
Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: [...]
IAB Chief Blasts Adblock Plus as an ‘Immoral, Mendacious Coven of Techie Wannabes’
Performance Marketing
When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web.