Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads
Performance Marketing
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
IAB Study Says 26% of Desktop Users Turn On Ad Blockers
Performance Marketing
The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position.
With Second ‘Podcast Upfront,’ IAB Hopes Brands Will Buy Into Audio Advertising
Performance Marketing
Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its s
73% of Ad Players Cite User Experience as a Major Industry Challenge
Performance Marketing
The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement [...]
How Does Native Advertising Survive in an Age of Transparency?
Performance Marketing
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles. Regardless of the name, the [...]
Q&A: 72andSunny’s Matt Murphy on Why the Best Digital Ideas Are Simple
Performance Marketing
In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to [...]