Alt Image Text

Social Commentary in Authentic Brand Messaging

Performance Marketing

Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the [...]


Alt Image Text

8 Predictions for Digital Video in 2017

Convergent TV

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek

Alt Image Text

IAB Announces Schedule for 2017 Digital Content NewFronts

Performance Marketing

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]

Alt Image Text

What the IAB Wants Ad Buyers to Know About Digital Audio

Performance Marketing

When was the last time you listened to an internet radio station or a podcast?

Alt Image Text

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

Performance Marketing

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase [...]

Alt Image Text

The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge

Performance Marketing

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior [...]