Iab

Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3

Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday. 

8 Predictions for Digital Video in 2017

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

What the IAB Wants Ad Buyers to Know About Digital Audio

When was the last time you listened to an internet radio station or a podcast?

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year.The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015.

The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers.

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the

Why the Conversational Power of Podcasting Is the Future of Advertising

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, between brands and consumers. I wonder,

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.