IAB Annual Leadership Meeting

NewFronts Expands to 33 Presenters, but Microsoft Won’t Be Among Them

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters.

How to Advertise to the Millennial Who Hates Advertising

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads.

IAB Post Mortem: Deep Industry Divide on Native Ads

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think.