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NewFronts Expands to 33 Presenters, but Microsoft Won’t Be Among Them

Performance Marketing

By Michelle Castillo

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters.

Performance Marketing

How to Advertise to the Millennial Who Hates Advertising

By Michelle Castillo

Performance Marketing

IAB Post Mortem: Deep Industry Divide on Native Ads

By Charlie Warzel