IAB Agency Advisory Board

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.

Voice: West Coast, Meet East Coast

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf.