I Want You

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads.

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a mountainous small town and scares customers out the door as he roars and knocks canned, boxed and bottled foods from the store's shelves.