I-Com Global Summit

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.

Big Marketers Have Real-Time Data for Just About Everything

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier had wowed I-Com attendees with a presentation about his unusual data platform.

Why Johnson & Johnson Treasures BabyCenter’s Data

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency).

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital ads fraud: "It's part of the e

Starwood’s Crazy Facebook ROI and 5 Other Surprising Brand Reveals

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here were the six biggest brand reveals:

3 Burning Mobile Data Questions

Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets of data.

Are Brand Rivalries Like the Taco Bell-McDonald’s Dust-Up Good Marketing?

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald

Big Data Players Riff on Instagram Video (and Ukulele)

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.

Big Data’s Big Image Problem

The information technology sector may have coined the term “Big Data,” but advertisers have embraced it as their own. The moniker has become a popular, catchy way of summing up the complex world of analytics used to measure consumer preferences and behaviors.