After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. This year, it will run a 90-second spot in the post-gun slot, the first ad to run after the game ends. But there's a catch: Hyundai will film the ad, which it is describing as a documentary, during the Super Bowl itself.
See you in hell, soul-sucking car-dealership experience! Last week, Hyundai launched an Amazon-style "Click to Buy" website in the U.K. that lets you purchase various Tucson and Santa Fe models at fixed prices and arrange for delivery. In fact, if you're paying cash, they'll drive them right up to your door.
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe. But what if he misses a crucial play while deciding whether or not to wipe up the vomit with his Terrible Towel? Thanks to his car's 8-inch Touch Screen with Sirius XM recording feature, he won't miss anything. As for the vomit, well, you can see for yourself.
Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly address this by demonstrating a different kind of blind spot—the one on your retina.
Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul Woolmington as CEO.
Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, […]
While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most […]
While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way.
Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the second spot features another big-game staple: talking animals.