Hyundai

Hyundai’s Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game

After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI.This year, it will run a 90-second spot in the post-gun slot, the first ad to run after the game ends. But there's a catch: Hyundai will film the ad, which it is describing as a documentary, during the Super Bowl itself.

Hyundai Takes Unboxing to a Whole New Level in This British Commercial

See you in hell, soul-sucking car-dealership experience! Last week, Hyundai launched an Amazon-style "Click to Buy" website in the U.K. that lets you purchase various Tucson and Santa Fe models at fixed prices and arrange for delivery. In fact, if you're paying cash, they'll drive them right up to your door. 

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Hyundai Drivers Do the Most Asinine Things for Football in Brand’s New NFL Ads

Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor.In "Choices," a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe. But what if he misses a crucial play while deciding whether or not to wipe up the vomit with his Terrible Towel? Thanks to his car's 8-inch Touch Screen with Sirius XM recording feature, he won't miss anything. As for the vomit, well, you can see for yourself.

These Clever Hyundai Print Ads About Your Blind Spot Make Vehicles Totally Disappear

Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly address this by demonstrating a different kind of blind spot—the one on your retina.

Canvas Poaches 3 Initiative Media Execs for Top Management Team

Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul Woolmington as CEO.

The 10 Most Watched Ads on YouTube in February

Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, […]

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most […]

Here Are the Ads That Won The Super Bowl on Facebook

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way.

Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the second spot features another big-game staple: talking animals.