5 Steps to Customer Data Hygiene: It’s Not Sexy, But It’s Essential
Performance Marketing
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64 percent of company records in the database of [...]
Backlink Pruning: A Staple ‘Best’ Practice, Especially in Penguin’s Aftermath
Performance Marketing
Many direct marketers are familiar with the practice of list hygiene. In a nutshell, it's going through your email file, looking at inactive, duplicate or bad emails, and removing them [...]
How to Make a Billion: The Costs of ‘Undeliverable as Addressed’
Performance Marketing
The USPS recently shared some interesting data on the volume and cost of undeliverable as addressed (UAA) mail. That tab was $1.3 billion in 2010, and that was just the [...]
What Marketers Can Learn From Maine’s Political Email Idiocy
Performance Marketing
It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting [...]
Setting Sustainability Goals: DMA Takes Industry Aim at Bottom-Line Benefits
Performance Marketing
One of the challenges for advancing sustainability in everyday business practice is that investments made toward the "triple" bottom line must indeed generate payback in three ways: financial, environmental and [...]