The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
Turner’s New Streaming Service Targets Movie Buffs With Classic and Cult Films
Turner is starting to make good on its promise to launch three direct-to-consumer products by the end of the year.
How Television Has Become the Newest New Media
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting [...]
Crackle Will Only Show 5 Ads Per Episode in Its Original Series
Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric [...]
Facetime: Dispatches From the 4A’s to L.A.
Brand Marketing
This week, the 4A's took place in Miami. Back in New York, Esquire was celebrating a restaurant opening and Nat Geo premiered its latest series. Check below for more photos [...]
Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?
Performance Marketing
Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform.