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Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu

Connected TV News

CTV now generates one-third of the platform's revenue.


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These Were the Hottest TV Shows and Networks of 2016

Convergent TV

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which [...]

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Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

Convergent TV

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide [...]

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Facetime: Adweek’s Young Influentials and TV Premieres

Brand Marketing

Adweek’s annual Young Influentials party sponsored by Popsugar in New York honored a fresh batch of under-40 talent from companies like ABC, IBM and Annalect. Elsewhere, Hulu and HBO celebrated [...]

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Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Convergent TV

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of [...]

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Here’s How The CW Is Forging Its Own Digital Path, Without Hulu

Agencies

This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise.