Hulu

Hulu’s CEO on Its New Livestreaming Bundle and Getting The Golden Girls

Between rescuing The Mindy Project, launching an ad-free tier and crafting a solid lineup of original series, Hulu CEO Mike Hopkins has steadily been transforming the streaming service since he arrived in 2013. But 2017 looks to be Hulu's biggest year yet.

Hulu Lands Exclusive Streaming Rights to The Golden Girls

While the streaming services try to one-up one another with original scripted series, Hulu is making waves by landing streaming rights to one of the most beloved sitcoms of all time: The Golden Girls.

Hulu’s Upcoming Livestreaming Service Will Be the First to Include CBS

Hulu's upcoming livestreaming TV bundle won't launch for another couple of months, but it has already landed a key network that DirecTV Now and its other competitors lack: CBS.

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an easier solution for ad buyers who want to reach a streaming audience.

Facetime: Adweek’s Young Influentials and TV Premieres

Adweek’s annual Young Influentials party sponsored by Popsugar in New York honored a fresh batch of under-40 talent from companies like ABC, IBM and Annalect. Elsewhere, Hulu and HBO celebrated […]

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.

Here’s How The CW Is Forging Its Own Digital Path, Without Hulu

This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise.

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.