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Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

Convergent TV

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide [...]


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Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

Convergent TV

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon.

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Cablevision Will Offer Hulu Plus to Optimum Customers

Convergent TV

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the [...]

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Is Hulu Ready to Take on Netflix and Amazon?

Convergent TV

When Hulu launched in 2008, the ad-supported streaming service wasn't a big priority for owners Fox, Disney and NBC. "It was like, if the ship is going to blow, at [...]

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How Are These 12 Classic TV Shows Still Not on Streaming?

Convergent TV

Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of M*A*S*H. So what's [...]

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Join Today’s #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

Performance Marketing

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.