Hulu Plus

Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an easier solution for ad buyers who want to reach a streaming audience.

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.

Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming

Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers are worried how that will affect sales for more traditional TV shows.

Showtime and Hulu Explain Why Their Brands are Pulling Double Duty

Do you use Hulu, or Hulu? And do you subscribe to Showtime, or Showtime?

Hulu Will Offer Showtime’s New Streaming Service at a Discount

Two weeks after revealing that its upcoming stand-alone streaming service would be priced $4 less than HBO Now, Showtime has announced that it will be even cheaper for Hulu subscribers.

Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon.

Cablevision Will Offer Hulu Plus to Optimum Customers

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the VOD content.

Is Hulu Ready to Take on Netflix and Amazon?

When Hulu launched in 2008, the ad-supported streaming service wasn't a big priority for owners Fox, Disney and NBC. "It was like, if the ship is going to blow, at least we have an escape pod, but we don't want to equip this escape pod so well that everyone would prefer it to being on the ship with us," Forrester analyst James McQuivey put it.

How Are These 12 Classic TV Shows Still Not on Streaming?

Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of M*A*S*H. So what's left? A surprising number of modern classics are still padlocked under pay-per-episode arrangements, meaning they could (and likely will) come to streaming services like Netflix, Hulu or Crackle.

Join Today’s #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.