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Huggies Revisits the Baby Whose Ultrasound It 3-D Printed for a Blind Mom

Creativity

Sequels are tough. Ultimately, they're rarely evaluated on their own terms. The mere existence of a sequel, in most cases, means something noteworthy, and oftentimes excellent, came before. So from [...]


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The Courage to Advertise Without Female Stereotypes

Brand Marketing

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the [...]

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The Demise of the Doofus Dad in Ads

Brand Marketing

Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a [...]

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Huggies Flunks Dad Test, Alters Campaign

Creativity

Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign.

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Huggies ad freezes kid’s trail of destruction

Creativity

JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the [...]

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Huggies ad visits theme park of parenthood

Creativity

Huggies depicts the emotional experience of parenting as an amusement park in this lavishly detailed new commercial from Ogilvy South Africa. Some parents might disagree that childrearing is an endless [...]