Concerns About Privacy and Data Collection Starting to Ease at CES
Brand Marketing
As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really [...]
Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms
Performance Marketing
Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time mark
Huge Names SRI’s Jessica Pezzullo CMO
Brand Marketing
Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer.
Volkswagen Seat Win Is a Big Deal for Lowe and Huge
Brand Marketing
With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue.
Genius or Process? How Top Creative Directors Come Up With Great Ideas
Brand Marketing
It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments [...]
JPMorgan Chase Calls a Digital Review
Brand Marketing
JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated [...]