Alt Image Text

Concerns About Privacy and Data Collection Starting to Ease at CES

Brand Marketing

As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really [...]


Alt Image Text

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Performance Marketing

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time mark

Alt Image Text

Huge Names SRI’s Jessica Pezzullo CMO

Brand Marketing

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer.

Alt Image Text

Volkswagen Seat Win Is a Big Deal for Lowe and Huge

Brand Marketing

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue.

Alt Image Text

Genius or Process? How Top Creative Directors Come Up With Great Ideas

Brand Marketing

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments [...]

Alt Image Text

JPMorgan Chase Calls a Digital Review

Brand Marketing

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated [...]