Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship
Performance Marketing
Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that [...]
HuffPost Live Partners With Citi for First Music Series
Performance Marketing
As The Huffington Post's HuffPost live enters its second year, the video network is launching its first substantial foray into live music.
HuffPost Live Will Experiment With More Regularly Scheduled Programming—Like TV
Performance Marketing
As HuffPost Live enters its second year—its first birthday was earlier this week—the fledgling video news network may look to establish a Web version of appointment TV with more regularly [...]
Inside AOL’s Live Experiment
Performance Marketing
Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her [...]
Social Media Editors Debate, Defend Their Role In Newsrooms
Performance Marketing
A handful of top social media editors and experts defended the relevance of their newsroom roles on Friday in light of a BuzzFeed article that declared "the social media editor [...]
Top Digital Publishers Praise Yahoo’s Tumblr Deal
Performance Marketing
Yahoo's acquisition of Tumblr has dominated the tech headlines this week, so it should come as no surprise that a panel of Web publishing luminaries discussing the future of media [...]