One of AOL’s Content Portals Already Undergoing HuffPo-Like Redesign
Performance Marketing
Even before it acquired The Huffington Post—and, by extension, new content boss Arianna Huffington—at least one of AOL’s sites was taking its cues from HuffPo. Miguel Ferrer, director of AOL [...]
Early Reactions to the AOL/HuffPo Deal Generally Favorable
Given the size of the $315 million deal that AOL made to purchase The Huffington Post and the impact the sale is likely to have on the future of the [...]
Does AOL Know How to Profit Off HuffPo Purchase?
Performance Marketing
Digital buyers see vast editorial potential in AOL’s acquisition of The Huffington Post. But the ad sales side of the deal makes them scratch their heads. Several buyers noted that [...]
NYT’s O’Brien Defects to HuffPost
Performance Marketing
In the second high-level defection from The New York Times this week, Timothy L. O’Brien is leaving to become national editor at the Huffington Post. O’Brien, who had been editor [...]
Coleman Defends HuffPo’s Sponsored Content
Performance Marketing
The Huffington Post defended its growing use of advertorial content yesterday. Greg Coleman, the company’s president and chief revenue officer, appearing at AdweekMedia’s Social Media Strategies conference in New York, [...]
HuffPo Defends Sponsored Content
The Huffington Post has defended its growing use of advertorial content. Greg Coleman (shown), the company’s president and chief revenue officer, appearing at AdweekMedia’s Social Media Strategies conference in New [...]