Almost Half of The Huffington Post’s Traffic Comes From Overseas
Performance Marketing
The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil, [...]
Some Question Just How Great Online Video Engagement Is
Performance Marketing
Is online video engagement really as good as people claim it is? No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, [...]
HuffPost Live Will Experiment With More Regularly Scheduled Programming—Like TV
Performance Marketing
As HuffPost Live enters its second year—its first birthday was earlier this week—the fledgling video news network may look to establish a Web version of appointment TV with more regularly [...]
12 Burning Questions on AOL’s Adap.tv Acquisition
Performance Marketing
AOL made a lot of noise this morning by announcing a $400 million deal to acquire the Web video ad platform company Adap.tv. In fact, it's a bigger deal than [...]
HuffPost Taps Former YouTube Exec to Help Push ‘Live’
Performance Marketing
The Huffington Post has been ramping up on the business side of the operation, and the company's most recent addition is Yaosh Ho, head of business development.