Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising.
As publishers wrestle with whether to deliver their digital content in an app or Web-based browser, the browser is gathering momentum.
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones.
Sencha, a startup offering tools for creating content in the HTML5 format, is taking aim at mobile advertising with its latest product, Sencha Animator.
Presentation-sharing startup SlideShare just announced that it's the latest company to drop Adobe's Flash technology for HTML5.