7 Marketing Implications of the Oculus Rift Being Available to Consumers
Performance Marketing
Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream.
Deutsch L.A. Lands HTC North America
Brand Marketing
HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year.
Google Interface May Change Smartwatch Game
Performance Marketing
Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies.
Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC
Brand Marketing
Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with [...]
Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?
Brand Marketing
In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.
Adweek’s Top 10 Commercials of the Week: Aug. 9-16
Brand Marketing