HSBC has named Saatchi & Saatchi as its new lead global creative agency after a competitive review. Saatchi takes over the account from J. Walter Thompson. The account is worth roughly $400 million, according to a report from More About Advertising.
Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down, but he will remain in the post until a replacement is found."
Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC.
This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print, tablet and phone editions of the magazine’s June 30 issue (on newsstands today) as well as a good chunk of its website.
Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative told Adweek. Sources identified the other finalist as Zenith. The bank’s annual media spending is estimated at $400 million.
HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi & Saatchi, with the bulk of the business now at JWT and Grey. So, no winner take all in this global pitch.