Saatchi & Saatchi Takes Over as Global Creative Lead for HSBC
Agencies
HSBC has named Saatchi & Saatchi as its new lead global creative agency after a competitive review. Saatchi takes over the account from J. Walter Thompson. The account is worth [...]
How Did Three Incumbent Agencies Hang On to Their Business?
Brand Marketing
Historically, incumbents have at best a 10 percent chance of retaining business in review.
Bacardi Is Mindshare’s 3rd Big Win This Year
Brand Marketing
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
Mindshare Retains HSBC’s Global Media Account
Brand Marketing
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC [...]
HSBC’s Creative Review Ends in a Split Decision
Brand Marketing
HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi [...]
Contender Drops Out of HSBC’s Global Review
Brand Marketing
McCann Erickson is out of HSBC’s global marketing services review, according to sources.