Hsbc

Saatchi & Saatchi Takes Over as Global Creative Lead for HSBC

HSBC has named Saatchi & Saatchi as its new lead global creative agency after a competitive review. Saatchi takes over the account from J. Walter Thompson. The account is worth roughly $400 million, according to a report from More About Advertising.

Amid Rumors of Layoffs, HSBC’s Top Global Marketer to Step Down After 15 Years

Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years. A spokesperson told Adweek, "Chris Clark will be stepping down, but he will remain in the post until a replacement is found."

Ad of the Day: HSBC Travels 40 Years in One Remarkable Elevator Ride

Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC.

HSBC Buys Out New Yorker Print, Digital Editions

This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print, tablet and phone editions of the magazine’s June 30 issue (on newsstands today) as well as a good chunk of its website.

Big Account Wins Make Grey the 2013 Global Agency of the Year

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.

How Did Three Incumbent Agencies Hang On to Their Business?

Historically, incumbents have at best a 10 percent chance of retaining business in review.

Bacardi Is Mindshare’s 3rd Big Win This Year

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.

Mindshare Retains HSBC’s Global Media Account

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative told Adweek. Sources identified the other finalist as Zenith. The bank’s annual media spending is estimated at $400 million.

HSBC’s Creative Review Ends in a Split Decision

HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi & Saatchi, with the bulk of the business now at JWT and Grey. So, no winner take all in this global pitch.

Contender Drops Out of HSBC’s Global Review

McCann Erickson is out of HSBC’s global marketing services review, according to sources.