Mayo Draftfcb Wins Project Isaac Gravity Award
Brand Marketing
Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into [...]
Shoppers Scramble for Discounted HP TouchPads
Performance Marketing
Following Hewlett-Packard’s announcement last week that it’s ditching its tablet and smartphone efforts, sales of the company’s TouchPad have gone through the roof—thanks to a massively discounted price tag.
Shop-Hopping Clients Threaten Small Agencies
Brand Marketing
The ease with which big marketers like Intel and Hewlett-Packard shift high-profile assignments can put smaller, newer agencies on the map. It can also deflate those same agencies when their [...]
Ad of the Day: HP TouchPad
Brand Marketing
Meet Russell Brand’s “robot butler.” That’s what the comedian, actor, singer — and now pitchman for HP tablets — calls his TouchPad gadget in this new spot from Goodby Silverstein [...]