These Are the Top 6 Trends Shaping Video Content Today
Brand Marketing
Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the [...]
An Ad Agency Made Meghan Trainor’s New Video, and It’s Great
Brand Marketing
Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1 [...]
HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer
Creativity
We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. [...]
How HP Turned 6-Second Vines Into a 30-Second TV Ad
Performance Marketing
Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign [...]
TaylorMade’s Live Product Video Seems Teed Up for Social
Performance Marketing
TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.
Resource Is an Agency That Combines Consumer Experience and E-commerce
Brand Marketing
Specs Who (l. to r.) Nancy Kramer, founder, chairman; John Kadlic, president; and Kelly Mooney, CEO What Digital marketing agency Where Columbus, Ohio, offices