As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.
This week, the Adweek staff is highlighting a connected, self-watering pot to help you achieve the perfect seedlings, a stylish way to protect your new iPhone 7 and more. Take […]
Paris-based independent network Fred & Farid effectively launched its nearly year-old New York City office by announcing that Colin Nagy would be joining the agency as head of communications strategy.
HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of women and people of color within their creative departments.
Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.
Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals in Brazil, as part of a touching new campaign called "Magic Words." First, AlmapBBDO sourced 30 such people from around the country, including rural areas and big cities like São Paolo and Rio de Janeiro. Then, it used Google Speech's voice-recognition software to transcribe their stories, and publish them in a paperback book, created using an HP printer. A documentary followed the effort, and retold it in documentary format.
Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco
The Force is strong with this one. HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that introduce the technology company's "Keep Reinventing" platform.
It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing.
Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the focus is shifting to new video formats—everything from the short animated GIF, to the six-second Vine, to long-form video and even livestreaming broadcasts through platforms like Periscope.