How matters

Chobani Gets Sued in a Case That Hinges on a Tweet

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book, "How: Why How We Do Anything Means Everything."

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan.In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a mountainous small town and scares customers out the door as he roars and knocks canned, boxed and bottled foods from the store's shelves.