Houston Rockets

Houston Astros Pull Off an Amazing 0.0 Nielsen Rating

Houston, we have a problem. According to Nielsen live-plus-same day data, the Astros’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast SportsNet Houston. In other words, not a living soul watched the game.

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards with the basketball franchise, which tips off its preseason schedule tonight.