Help random babies crawl across the nation
Creativity
"We cannot stand, but we stand for something." That's the theme of the Million Baby Crawl, an eco-awareness campaign from Seventh Generation, a maker of non-toxic household products. The Web [...]
U.K. turns nose up at poo-centric Glade ads
Creativity
The British have been making a stink lately over SC Johnson's advertising for its Glade Touch'n Fresh bathroom air fresheners. Every ad, it seems, features a child whining about his [...]
Turn your baby into a real cleaning machine
Creativity
Here's a commercial for the Baby Mop, a piece of clothing outfitted with mop-like material that allows your little one to clean as he crawls. "After the birth of a [...]
Your entire house can smell like Christmas
Creativity
For those who can't get enough of the holidays, Febreze introduces a limited-edition line of scents (available in sprays, candles and so on) that make the whole house smell like [...]
C-K floating the idea of lighter CorningWare
Creativity
Cramer-Krasselt introduces the concept of lighter CorningWare in this commercial, which shows dinner guests levitating around a room. See Adweek's writeup here. The point: that the company's SimplyLite line is [...]