Hotwire Urges You to Take That Vacation Before Dying a Sudden, Gruesome Death

YOLO advertising tropes are going strong: In a perfect example, a new set of ads from online travel agency Hotwire urges you to take a trip ... because you might just get hit by a bus. 

Breakthrough Agency of the Year: Heat Harnesses the Element of Surprise

Earlier this year, a new film starring Dave Franco, Rob Gronkowski, Rex Ryan and Tyrannosaurus rex took the Internet by storm."Critics" called it "impossible to un-watch" and "an epic tale of gridiron redemption." But there was one major, impossible-to-ignore disappointment: It was never seen in theaters.

MediaCom Unit Turns Past Relationship Into New Account

A past relationship has turned into new business for a unit of WPP Group's MediaCom.The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site The assignment is new, as the site previously advertised mostly via paid search. As such, Indeed hasn't employed a media agency before.

Ad of the Day:

Travel site has always been a down-and-dirty direct response advertiser, hammering home its message of low prices without too much regard for creativity. Now, in a pair of new spots from Donat/Wald + Haque, it's trying to branch out a bit.