YOLO advertising tropes are going strong: In a perfect example, a new set of ads from online travel agency Hotwire urges you to take a trip ... because you might just get hit by a bus.
Earlier this year, a new film starring Dave Franco, Rob Gronkowski, Rex Ryan and Tyrannosaurus rex took the Internet by storm. "Critics" called it "impossible to un-watch" and "an epic tale of gridiron redemption." But there was one major, impossible-to-ignore disappointment: It was never seen in theaters.
A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com. The assignment is new, as the site previously advertised mostly via paid search. As such, Indeed hasn't employed a media agency before.