We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid Instagram photos in place of professionally shot pics. But one hotel group, Small Luxury Hotels of the World, is going a step further. It's ditching photos entirely in its new campaign and running text-only ads that flatter the target market by suggesting they'd never fall for typical tourism marketing anyway.
Starwood Hotels and Resorts is held in high regard among savvy business and leisure travelers. So when the company opened Starlab, a 46,000-square-foot brand-innovation studio in New York, the hotelier […]
Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100 properties in 100 countries, scrapped its familiar blue-and-gold logo in favor of different visual markers for its primary range of properties.
For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users to turn on audio (because who would?), more and more video creators are starting to create clips that work just fine without sound, usually thanks to subtitles or informative animations. Now Hotels.com and agency Crispin Porter + Bogusky have created a video ad campaign that has some fun with the silence of autoplay.
As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone.
What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently. To promote the upcoming reveal of the first Virgin Hotel, located in Chicago, iconic billionaire Richard Branson has created an ad that also features actor Jonathan Goldsmith, best known as Dos Equis' Most Interesting Man in the World. Of course, Branson never refers to his co-star by his nom de meme, but the creative concept is not too far off from the usual Dos Equis fare. Branson pontificates on rumors about his long-awaited, frequently delayed hotel launch, with mythical tidbits like, "The beds are so springy, they had to lift the ceilings 16 inches." It's not the most cinematic or flawlessly performed ad. But for a one-city hotel promotion, it's a pretty clever combination of two epic marketing personalities. Starting Wednesday, the hotel will also be displaying similar "rumors" outside the building at 203 N. Wabash Ave. If you tweet a rumor of your own from the Virgin Hotels website, you could be entered to win a two-night stay at the hotel.
Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is actually going to do things TO you, but he's thinking really hard about how he can personalize your room. From spelling your dog's name out in tasty doggy treats that make him scream in delight, to placing cardboard cutouts of half-naked men in your room just when you’re arguing with your husband over the phone. Well, that last one may not be real. Apparently, the actual rewards you get are more like the typical spa cards and free nights, but where the program is radically different is that it gives guests points for interacting with the hotel socially (although it won’t say how many points). But Tweeting and Facebooking about your Kimpton experience, traveling with your pet, and attending the complimentary cocktail hour will raise your karma. That's a long way from the last time we wrote about Kimpton Hotels when it was bragging about the fact that every room comes with a sentient yoga mat. According to creative director Kai Hasson, "Karma feels like magic, so what if something magical was behind it? That's what led us to the idea of going behind the scenes with a mythical satyr character." He can't fool me; it was all a bad pun. Goat man is a faun. Kimpton fawns all over you. But hey, you can't go wrong with a screaming Boston terrier named Zeus.
Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex.
JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the literal sense of the word, moving through the sky without even flapping their arms, to escape the gray chill of London and Moscow for a taste of sun-soaked, beachfront opulence.
It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972.