This Hotel Group Is ‘Unadvertising’ Its Properties With Intentionally Dull, Text-Only Ads
Creativity
We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid Instagram [...]
Together at Last: Richard Branson and the Most Interesting Man in the World
Creativity
What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently. To promote the upcoming reveal of the first Virgin Hotel, located [...]
Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied
Creativity
Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is [...]
Are Brands Better Than Sex?
Brand Marketing
Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex.
Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad
Creativity
JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the [...]
Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity
Brand Marketing
It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972.