Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.
Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance.
For the recent relaunch of Twinkies, an iconic American snack that disappeared from shelves for eight months while the company switched hands and emerged from bankruptcy, Hostess has a new grown-up message: these cakes are dude food.The company behind Twinkies and HoHos now has men in mind—specifically convenience-food-loving guys 18-35 years old.
UPDATE: The agency has picked its Lucky 13 Internship finalist. Check them out, along with their Twinkie marketing ideas, here and in the video below.
Hostess, which is going out of business after a crippling strike, had a proud history of weird ads, particularly back in the 1970s. This one for Twinkies is a classic. Note the ongoing fascination with the space age; the spot's casual sexism; and the implication that Twinkies could probably survive, more or less still edible, a trip across the yawning chasm of space.
Ever wonder what kind of junk food Michael Phelps reaches for when he gets the munchies? Probably not Twinkies. That's because Hostess much prefers athletes who suck at sports, according to a batch of faux-Olympic ads from Bernstein-Rein. The spots present cheap stock footage of out-of-shape everyday athletes pole vaulting, diving and doing gymnastics—in each case, very badly—to the accompaniment of a terrifically tacky/pompous synthesizer score. They're reaching for the kind of "gold" that real folks can savor: Twinkies. These clips are sweeter and more satisfying than most of the half-baked, bombastic ads that official Olympic sponsors and others have trotted out in recent weeks. Thanks, Hostess, for reminding us that no matter how slow and fat we get, you'll always be there with golden cake and creamy filling to make us slower and fatter! Come on, Nike jogger, you know you want one! Two more spots after the jump.