Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business
Brand Marketing
TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid [...]
Geico TV Ad Spoofs ‘Portlandia’ Skit
During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing [...]
Mondelez Expands MediaVest’s Duties
Brand Marketing
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media, [...]
3 Shops Remain in Global Media Review
Brand Marketing
Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives [...]
Finally, a Better Way to Measure Impressions?
Performance Marketing
Ad impression numbers are about to go down—that is, at least, if RealVu has anything to do with it. The Salt Lake City-based ad tech startup has, with the blessing [...]