As Late Night’s First Millennial Host, Trevor Noah Is Perfectly Positioned for Success
Stephen Colbert's return to late-night television—and his Late Show's nightly battle with The Tonight Show starring Jimmy Fallon for viewers, bookings and buzz—grabbed the majority of attention and headlines this [...]
Why More Companies Today Are Embracing Wellness
Performance Marketing
Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. [...]
With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes
Brand Marketing
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or [...]
Here’s Why TLC Isn’t Talking About the Duggars
More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and [...]
Why TV Is Still the Most Effective Advertising Medium
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: [...]
Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps
Performance Marketing
Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick [...]