5 Tips for Building a Real and Successful Company Culture
Brand Marketing
There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, [...]
Why Americans Are Lining Up to Look Like Donald Trump This Halloween
Brand Marketing
When Americans answer the doorbell this Halloween, there's a very good chance that nestled among the usual ghouls, zombies and vampires will be … Donald Trump.
Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand
Performance Marketing
Stoli is trying to get a better feel for mobile advertising—literally.
In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics
It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it [...]
How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?
Performance Marketing
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on [...]
As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode [...]