Custom Spots for Honda Help Promote Comedy Central’s Late-Night Comedy Crossover
Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely [...]
Ad of the Day: Honda’s ‘Dreamer’ Is an Acid-Level Romp Inside an Auto Designer’s Mind
Brand Marketing
A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of [...]
What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices
Performance Marketing
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]
Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck
Brand Marketing
Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. [...]
Is Your Media Agency Operating at the Speed of Culture?
Brand Marketing
We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is [...]
Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data
Brand Marketing
Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz