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Custom Spots for Honda Help Promote Comedy Central’s Late-Night Comedy Crossover

Convergent TV

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely [...]


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Ad of the Day: Honda’s ‘Dreamer’ Is an Acid-Level Romp Inside an Auto Designer’s Mind

Brand Marketing

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of [...]

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What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Performance Marketing

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]

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Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Brand Marketing

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. [...]

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Is Your Media Agency Operating at the Speed of Culture?

Brand Marketing

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is [...]

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Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data

Brand Marketing

Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz