Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data
Performance Marketing
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and [...]
People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads
Creativity
Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms [...]
‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial
Brand Marketing
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
Honda Says If You Can’t Do This While Texting, You Shouldn’t Drive While Texting Either
Creativity
Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to [...]
RPA’s Office Is as Colorful and Quirky as the Agency’s Work
Brand Marketing
Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the 2016 [...]
The Very First Honda Made for the U.S. Market Is Being Restored by the Guy Born to Do It
Creativity
Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart (and possibly his beard) for the N600, which was Honda's introduction to the U.S. car market [...]