Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.
Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win covers nearly $600 million in annual spending.
This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl.
Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.
Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot. "How often do viewers get a glimpse of a car in anything less than the most flattering light, let alone disassembled with parts strewn around? It's a testament to a brave client and agency," Adweek's Eleftheria Parpis wrote at the time. The spot remains iconic. A couple of years ago, W+K's Neil Christie even received a letter from a 10-year-old girl who seemed to have fallen in love with the ad. "It was astonishing how you did all of it," she wrote. "How do you make it so smooth? It must have taken you months to get it right." Now, Honda Canada and the Ontario Honda Dealers—and ad agency ds+p—have made the first official sequel to "Cog." Check it out below. Everything goes great. Until it doesn't.
Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate. The campaign, which broke Monday, features covers of well-known pop tunes in what the automaker describes as an effort "to capture the moment people become smitten with a new Honda."
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to multi-tasking.
Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the 2016 […]
Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart (and possibly his beard) for the N600, which was Honda's introduction to the U.S. car market back in the 1960s. Turns out that one of the random N600s he bought and kept in storage for years is the vaunted Serial One, better known as the very first Honda N600. Thanks to that serendipitous good fortune, Mings now gets to restore the historic vehicle, and Honda agency RPA is turning his work into an online documentary that honors the brand's American history.